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Mattress Firm and SleepScore Labs’ New Objective Sleep Study Reveals In-store Pillow Fitting Can Lead to More Sleep



Mattress Firm, the nation’s largest mattress specialty retailer, and SleepScore Labs, the company behind a comprehensive suite of data-backed sleep solutions, announced significant objective sleep improvement results from SleepScore’s validation study of Mattress Firm’s pillow fitting process.


The study measured sleep before and after customers participated in Mattress Firm’s in-store pillow fitting process and found that participants slept 487 more minutes per month on average (or 8.1 hours) when using the new, fitted pillow compared to when using their original pillow. This adds up to an extra night of sleep on average per month. Data was collected objectively using SleepScore Max, a non-contact monitor that unobtrusively and objectively measures sleep at home. Participants also completed daily questionnaires about their sleep. 


“There are hundreds of thousands of products and services which promise to improve sleep, but very few with any real science or data behind them said,” Colin Lawlor CEO, SeepScore Labs. “This study shows that sleep expertise and data combine to help people find the right pillow for them and that can make a significant difference to sleep quality.”


Mattress Firm’s in-store pillow fitting process is designed to promote better sleep quality by considering each customers’ unique body and sleeping position to match them with a pillow that best fits their body type and sleep preferences. The study analyzed more than 750 total nights of objective and self-reported sleep data. 


The most significant learning from this research is that the study found that fitting a pillow to participants based on their unique sleeping habits boosts sleep quality and duration. When compared to their sleep on the pillow they were using previously, participants who experienced in-store pillow fitting spent more time in bed, slept longer, and spent 10% more time in deep sleep, the stage of sleep that supports immune system functioning and metabolism, helps clear toxins from the brain, and repairs tissue damage. They also had more consistent sleep, spending a lower proportion of the night awake after falling asleep. In tandem with SleepScore’s objective data, participants’ questionnaire data showed that those sleeping with a new, fitted pillow reported better overall sleep quality (27% increase), improved ability to sleep through the night (36% increase), and felt more well-rested in the mornings (24% increase) compared to when using their original pillow. 


“At Mattress Firm, our mission of helping people everywhere sleep better and feel their best every day is what drives us,” said Josh Feinberg, EVP of Omni Channel Experience and Innovation at Mattress Firm. “Through our partnership with SleepScore Labs, we are fortunate to combine human expertise with sleep data and science to provide better sleep for customers. Mattress Firm’s in-store pillow fitting process is a data-backed example of this, as our findings are clear: being personally fit to a pillow by one of Mattress Firm’s Sleep Experts improves sleep quality and duration.”


Find more information on Mattress Firm visit and @MattressFirm on Twitter and Instagram.



About Mattress Firm:

For the past 90 years, Mattress Firm has made it easy to get a great night’s sleep by providing our customers an expertly curated collection of quality mattresses from the best brands. Today, with more than 2,300 neighborhood stores, we strive to match every customer with their perfect mattress at the perfect price. Our Sleep Experts™ help more than 3 million people a year find the right solution for their sleep needs. Our selection of mattresses and bedding accessories include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. We also offer customers as a go-to resource for learning how to sleep better and feel better. Committed to serving our communities, the Mattress Firm Foster Kids program, in partnership with the Ticket to Dream Foundation, joined forces with local foster care non-profit partners to help children in foster care get better sleep so they can shape a better future. For more information, visit


About SleepScore Labs:

We’re the sleep science and improvement company changing the world by improving sleep, based on science and leading-edge technology. SleepScore Labs was founded in 2016 by a team of sleep experts from companies, institutions and organizations such as ResMed, Apple, Philips, and Harvard. Together, we enable leading companies and organizations to strengthen their health and wellness offerings, proven through better sleep. After studying over 90 million hours of sleep for over a decade, we created the world’s most comprehensive suite of services which help consumers improve their sleep and companies to improve their offerings in the space. Initially a Joint Venture between ResMedand Pegasus Capital Advisors L.P, the company has grown to include other strategic partners and investors. Headquartered in Carlsbad, CA, with an office in Dublin, Ireland, we’ve developed SleepScore™ technology powered by ResMed to offer the world’s most accurate sleep app. SleepScore Labs’ ecosystem also provides data insights, product innovation and validation tools, and technology licensing opportunities for companies developing products and solutions aimed at improving the sleep of hundreds of millions of people.


SleepScore does not provide medical advice, diagnosis, or treatment through its service or its available functions. The content and service provided are intended solely as a resource and informational tool to improve your sleep. Always seek the advice of a physician or qualified health provider for any questions you may have regarding a medical condition.


Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.

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