Therapedic International is launching ‘Inside Track with Gerry Borreggine,’ a video series aimed at helping mattress retailers enhance and grow their business.
Premiering this month on LinkedIn, the series is hosted by Therapedic CEO/President Gerry Borreggine and delivers valuable content addressing topics such as sales training, merchandising, marketing, all based on Borreggine’s experiences as a retailer early in his bedding industry career and complemented by his manufacturer’s perspective.
“It’s an increasingly competitive marketplace and every bit of help, tips and sharing knowledge and experiences can make a positive difference. That’s the idea behind ‘Inside Track.’ We are committed to supporting your success,” said Borreggine.
Each episode is designed to be “easily-consumable nuggets” and runs less than three minutes in length, with a new episode releasing every two weeks on LinkedIn. Retail partners will also have access to all ‘Inside Track’ episodes after they air through e-newsletter distribution and a private video channel that enables them to use the series as a training tool for retail sales associates.
With four episodes produced, Borreggine said new ones are already in development, and he welcomes constructive feedback and content ideas from the audience that can make ‘Inside Track’ more interactive and valuable to the industry.
To catch the debut and every episode, follow the Therapedic International page on LinkedIn.
Therapedic has over 60 years of experience as a mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees’ products under the Therapedic brand label, it is a recognized top 10 mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed products are sold exclusively through Bed Bath & Beyond.
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