Therapedic International has released a collection of showroom videos highlighting its featured products at last month’s Las Vegas Market to reach more retail buyers.
“We recognize that market attendance has changed, and we continue to be committed to helping retail buyers find new and better products,” said Gerry Borreggine, CEO/President. “Our new showroom and product tour extends the Vegas Market experience for buyers who were not able to visit us in addition to providing those who were there the opportunity to review our new and updated collections in the comfort and safety of their home office.”
Each of the four new videos features a mattress line showcased at the winter Las Vegas Market–the all-new high-copper Immunity™ line, the exclusive Tommy Bahama® lifestyle collection, the company’s best-selling Bravura®, and the high-performance TheraLuxe® HD and new HD Ice.
Immunity headlined this market for Therapedic, delivering a unique copper story as the only mattress collection with at least 30% copper content in the NatuVerex™cover, the key feature of the six-model collection. The company said that high copper content has been shown in tests to permeate up to four layers of bedding to offer the sleeper benefits of copper including anti-bacterial properties, help with reduction of inflammation, increase of blood circulation and overall boost to the immune system. Suggested retails start at $1,299 and go up to $2,499.
The popular and exclusive Tommy Bahama lifestyle collection received an update this season and debuted 16 new models with high-fashion earth tone aesthetics and advanced textile technologies with Glacier Touch™ cooling, Sanitized® anti-microbial protection, REPREVE® eco-friendly fibers and the exclusive iFlex® hybrid quilt.
The complete mattress line offers innerspring and hybrid models with suggested retail price range of $999 to $2,199. Borreggine added the company is testing more models with exclusive price point of up to $7,999.
Bravura is Therapedic’s all-time top-seller with a contemporary theme and range of feels covering key price points from $799 to $2,299. Borreggine calls it a “traffic line” because it has the power to bring in store traffic with its design from the inside out, packed with popular features and quality materials, and customizable for the retailer.
The new TheraLuxe HD Ice models expand the very successful high-performance TheraLuxe HD collection with highly desirable cool sleep benefits. TheraLuxe HD was specially designed to offer ultimate high-density support and durability with heavy gauge coils, the heaviest weight foams, and premium materials such as natural latex, nano coils and foam-encased Quantum coil unit. The combined collection carries retail price points of $1,299 to $2,999.
The video collection will be distributed through Therapedic’s network of factories, dealer-direct marketing emails and social media. Retailers can also get access to the videos by contacting the company directly at [email protected] or their local factory sales representative to make an appointment to discuss the offerings in further detail.
Therapedic has over 60 years of experience as a mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees’ products under the Therapedic brand label, it is a recognized top 10 mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed products are sold exclusively through Bed Bath & Beyond.
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