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Shifman Momentum Signals Strong Growth Ahead



Shifman Mattress Co. announced it is seizing the momentum it created last year and setting a course for strong growth ahead with plans for more investments and expansion.


The 2022 strategy builds on the solid foundation laid in 2021, said company officials, citing the year’s successful marketing initiatives, key hires for territory expansion, comprehensive line enhancements and major launches, such as the designer-focused Inspired Collection.


“We’ve done exactly what we said we would do at this time last year. By investing in our people and processes, we ensured our partnerships and our business thrived even through the many global challenges. We’re keeping it going with some exciting, significant plans for 2022,” said Shifman President Bill Hammer.


Shifman’s key initiatives in the coming year include:

  • Addition of a luxury, flagship showroom in Newark, N.J.
  • Continued expansion driven by a veteran sales force, especially with the new team on the West coast
  • More website enhancements for an excellent user experience
  • Roll-out of new designs and improved merchandising strategy for Bloomingdale’s collections
  • Increasing brand visibility through various marketing efforts
  • Expanding on the international footprint 


“We had unprecedented growth in 2021 of over 45 percent and fully expect the year ahead to repeat double-digit increases with excellent domestic and international partnerships,” said Lisa Frey, national sales director.


Shifman will welcome visitors to its showroom at C-1554 at the Las Vegas Market, Jan. 23-27, for a product tour and preview of its strategic growth plans.



About Shifman Mattress Company

Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship on which the company was founded over 128 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit


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