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Serta Partners with Shinola on the Serta 313 Mattress Collection



Serta Simmons Bedding recently announced a new brand collaboration with Shinola, the Detroit-based design brand with a mission to craft quality goods intended to last a lifetime. Shinola shares Serta’s commitment to quality engineering and craftsmanship. Together, they are unveiling a first-of-its-kind mattress collection that marries Serta’s signature comfort with Shinola’s timeless style.


The 313 Mattress Collection – an ode to Shinola’s hometown – features several of the brand’s iconic design elements in a 10-inch memory foam mattress. The line incorporates Shinola’s trademark lightning bolt embroidered across the mattress’ cool-to-the-touch cover, as well as its brand stripe, which can be found on products ranging from watch bands to leather bags, across the edge of the mattress. The 313 Mattress Collection is available on, and is on display at the Shinola flagship home store in Detroit.


While the 313 Mattress Collection is an entirely new product, the line also builds upon an existing partnership with the Shinola brand to exclusively provide mattresses to the Shinola Hotel. 


When we first discussed developing a Shinola-branded mattress, we knew Serta, with its reputation for comfort, would be the perfect partner. Our vision is to bring Shinola into the most meaningful parts of customers’ lives,” said Ruthie Underwood, Shinola’s Vice President of Creative Design. “Debuting a line of mattresses with Serta is a natural evolution for Shinola after our emergence into the home category. The 313 Mattress Collection takes our brand even deeper into one of the most utilized spaces in the home and is a fundamental piece to bring quality sleep to our customers.”



About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is one of the largest manufacturers, marketers, and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns the Simmons® brand and Tuft & Needle® direct-to-consumer mattress brand. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit



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