For the first time in its history, McRoskey Mattress Works, a division of independent mattress manufacturer Pleasant Mattress, will showcase the rebranded McRoskey mattress line at the January Las Vegas Market. Retailers and interior designers will step into an art gallery-themed showroom ‘Devoted to the Artistry of Sleep’ where each mattress is treated as a work of art. The showroom is located at the World Market Center, in building C, suite 1566.
McRoskey is an American-made, premium-quality line of mattresses with a rich 120-year heritage of delivering deep, restorative sleep to its discerning customers. Referred to as the “secret gem of San Francisco,” McRoskey mattresses are best known for its unparalleled comfort and resilience. The brand recently made its national debut and has gained heightened momentum in retail stores across the country. With retail placements throughout the country, the California-based parent company, Pleasant Mattress, decided it was time to showcase the line at market for its retail partners and the design community to experience in person.
“Our team has done a stellar job of creating an art gallery-like experience that connects the soul of the hand-crafted McRoskey brand with the Artistry of Sleep. From the moment you walk through the door visitors will experience the perfect union of design and comfort – an exhibition of details that transforms a well-built mattress into an elegant, timeless work of art,” said Rion Morgenstern, CEO of Pleasant Mattress.
“The showroom has been transformed to bring the soul of McRoskey’s San Francisco roots to life in Las Vegas,” said Niki Weber, chief brand officer. “From the visual imagery of the Golden Gate Bridge, enveloped by the Bay area’s calming clouds of mist, to the dark wood floors that make the beds pop against the stark contrast of the white gallery-inspired walls, to the artwork placards hanging on the wall next to each mattress describing its luxurious components, the beds are the focus and have become the pieces of art. Our team has created a showroom experience that will boldly set McRoskey apart from other brands while staying true to our brand DNA. We’re really proud of what they have accomplished.”
The re-branded line includes two collections — the Modern and the Classic. Both will be highlighted in the showroom. The Modern features an all-natural construction and is built on a proprietarily designed pocketed-coil system, while the Classic is constructed with the tried-and-true McRoskey proprietary open-coil. Each collection is paired with a box-spring available in six-, eight- and 11-inch heights. Prices range from $6,500 to $18,000.
About Pleasant Mattress
Pleasant Mattress is an independent, family-owned and operated mattress manufacturer serving the Western United States. The company has been building mattresses and specialty sleep products in its 150,000-square-foot campus in Fresno, California since 1959 and employs 160 people. The company is a licensee and manufacturer of the Spring Air family of brands and manufactures the AirFlex and McRoskey brands through its McRoskey Mattress Works division. For more information, visit www.pleasantmattress.com.
Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux