The fourth quarter is usually the peak season for Apple mobile phone sales. This is usually because the new models have just been released and they are still hot. Another reason is that it is the holiday season with celebrations such as Thanksgiving, Black Friday, and Christmas. According to Wedbush analyst, Daniel Ives, an inspection of the supply chain showed that Apple sold over 40 million iPhone 13s during the holiday season from October to December.
He also claims that the company has about 12 million orders that it is yet to deliver. Apple hopes to resolve these orders in the first half of this year as the supply chain problems improve. From a regional perspective, the Chinese market is most attractive over the past 12 months. Analysts said the reason is that the existing users have started an upgrade to the iPhone 12/13.
Interestingly, the prediction that Apple will become the first company with a $3 trillion market capitalization has been fulfilled. Ives believes that Apple Music, iCloud, Apple TV+, Apple Fitness+, and other services are worth $1.5 trillion.
Apple iPhone is a sales “king” in China for the second consecutive month
The Wall Street Journal reported that driven by the success of the iPhone 13 series, Apple reached the top mobile phone sales in China for the second consecutive month in November. After 6 years, Apple’s market share in China reached the top in October for the first time. The latest data from Counterpoint Research shows that the iPhone account for 23.6% of China’s smartphone sales in November, up from 22% in October 2021. These figures also show that the iPhone has maintained its leading position in the market for two consecutive months in China. Chinese brand, Vivo, follows Apple with a 17.8% market share.
This is mainly due to the huge popularity of the iPhone 13 series in China. The Double 11 shopping season also contributed. Counterpoint Research predicts that Apple’s iPhone sales will decline from December or January 2022. The main reason for the decline is that the period of upgrading for old users will be over. In addition, Counterpoint also linked the surge in Apple iPhone sales to the sanctions on Huawei phones.
So far, the overall performance of the fourth quarter shows that Vivo has a leading 23% shipment share, and Apple ranks fifth with 13%. Although all the data for the fourth quarter have not yet been released, Apple’s overall position has seen some decline. According to previous data, about one-fifth of the total iPhone sales come from Chinese consumers. In addition, Counterpoint data shows that Apple’s November sales increased by 15.5% over the previous month.