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Furniture World News Desk on
7/14/2022
Malouf Home™ has added over 25 collections to the Salt Flat™ container-direct program, which includes the brand’s debut of outdoor furniture. This is the first major launch of new designs since Malouf acquired Salt Flat in April 2020.
‘The updated Salt Flat assorent has line extensions of proven best sellers in the living room, dining room and bedroom categories, as well as new styles across all categories. In addition, Salt Flat is offering outdoor products for the first time to meet the growing consumer demand.
“We’re excited to release these Salt Flat collections,” said Jesse Gibbs, VP of National Sales. “The retailer’s response to Salt Flat has been great, and this launch demonstrates our commient to continued innovation and expansion in the furniture category.”
Recent additions to the Salt Flat container-direct program include:
- Sowe Outdoor Collection: The sofa-chair duo is made from durable, 100 percent Olefin upholstery and sustainable eucalyptus wood. The refined style is elevated through the elegant slender arms and wood details, and the deep seats and plush cushions offer a comfortable place to relax.
- Field Coffee Table: The Field Coffee Table brings a classic look and feel to any living room space. It’s constructed from oak veneer and engineered wood and has clean lines and edges. This coffee table comes in a beautiful Grey Oak color.
- Burr Accent Chair: This customer favorite is now available in 100 percent full-grain Italian leather, as well as a cozy Chenille fabric. The eye-catching sling chair is designed for comfort and style, with plush cushions and a hardwood oak frame.
Every piece of Salt Flat furniture is designed in-house by Malouf’s product development team. Jake Ozmun, director of product development, said, “These new Salt Flat products have been in the works for quite some time, and we’re proud of the craftsmanship behind each piece. We know customers will appreciate the quality and details.”
Malouf retail partners can receive Salt Flat furniture through LTL and FTL shipping, as well as Malouf’s container-direct program offering multiple solutions for mixing and matching product. For more information, or to request a Salt Flat catalog, contact a Malouf sales representative at [email protected] or 800-517-7179.
About Malouf Home™
Malouf Home leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat and Weekender, Malouf commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. For more information, visit maloufhome.com.
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