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Magniflex to Debut 6 Updated Collections at Las Vegas Market



Italian bedding manufacturer Magniflex will debut six updated collections at the upcoming Las Vegas Market. These revised collections will offer Magniflex’s temperature-regulating, anti-bacterial fabrics, and Dual Core technology models. The range of products and materials keeps Magniflex at the forefront of the bedding industry.


The Classico collection will be updated with the addition of a new, 9-inch medium firm model with a contemporary hexagon design cover. This collection is made with top quality materials and fabrics, offering a long-lasting feeling of comfort. The mattresses offer differentiated support to the five main parts of the body: head, shoulders, back, legs and ankles. The suggested retail range for the line starts at $1,199-$1,499.


The MagniCool collection will be refreshed with four new models: a 10-inch medium firm, 10-inch medium-soft, 10-inch gel and 12-inch gel. The new models include a layer of Phase Change Material (PCM) which works to provide a dynamic response to temperature. This combination of advanced technologies helps ensure a cool and fresh night’s sleep. The line also includes a MagniCool pillow and topper, and the suggested retail range starts at $1,599-$1,799.


The updated Dolce Vita collection, retailing at $2,299-$3,999, will feature four models ranging from 10- to 14-inch profiles. Each introduction features the company’s Dual Core technology, which allows for a choice between soft and medium-soft comfort on opposite sides of the bed.


The mattresses are made with Seaqual Yarn®, a high-quality 100% post-consumer yarn containing recycled marine plastic, and offer a removable cover designed with a cool-to-the-touch breathable and a thermo-regulating Outlast fabric. Each mattress within the collection is made with high quality, high durable eco-friendly materials and is manufactured in energy-efficient environments, low in CO2 emissions.


The company’s MagniStretch collection will be updated with three new models offered in firm, medium-firm and medium. The models feature Elioform and Eliosoft layers and Memoform padding that guarantee ideal spinal support. The cover included in the collection combines natural Viscose and Outlast fabric to regulate temperature and release excess heat. The suggested retail range starts at $2199-3199.


The company’s luxury line, the Magnifico collection, will be updated with one new model featuring Dual Core technology. The introduction offers a fashion-house satin cover with a winter side made of wool and cashmere and a summer side made of cotton and linen, retailing at $3999.


The Toscana Collection will now include two new models retailing $1,999-2,999. The new beds include a 10-inch medium comfort model as well as a 12-inch Dual Core model that both include an organic cotton and wool covers in a light cream fabric. This collection provides the perfect balance between technology and nature, giving the perfect harmony for optimal sleep.


“With our 60th anniversary, we wanted to focus our new designs and upgraded components that shine a light on our deep heritage and commitment to health and wellness, and the environment,” said Billy Curtright, national sales manager for Magniflex USA. “Each new introduction is manufactured with high-performance materials that set Magniflex apart from other products available in U.S., while also delivering an iconic style that is alluring, performance-driven and sustainably made.”


The updated collections will debut at Magniflex’s Las Vegas showroom is in building C, suite 1532 of the World Market Center.


About Magniflex

Magniflex was founded nearly 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from OEKO-TEX®. The company’s central manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit


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