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Danican Marks 10 Years, Focuses on Private Label Growth

Danican, a private label bedding specialist, is kicking off its 10th anniversary in the U.S. with a growth plan focused on the power of private label for a wider range of customers.


The company founded by Danish husband and wife team Thomas and Naomi Frismodt set its U.S. headquarter in California and launched its own brand of bedding products in 2012. In 2019, Danican transitioned to be a private label supplier because of the opportunities for itself and its growing customer base.


“We’re grateful to all our customers and those who’ve trusted us to provide quality products that they’re proud to put their name on,” said CEO/owner Thomas Frismodt. “Private label business has good momentum for us and our customers because it helps to differentiate brands in a very competitive market while also providing more flexibility and better margins.”


To mark Danican’s decade of building its U.S. business, the company announced key initiatives in its growth plan for private label, which include:


  • Expansion and diversification of domestic and foreign factory partners that provide a wider assortment of products and pricing options
  • Positioning Danican to successfully navigate global shipping challenges now and in the future
  • A strong physical presence in Europe as well as the U.S.


“In Danican’s first 10 years in the U.S., we’ve established a reputation for providing truly tailored solutions free of some of the limitations that frustrate customers. Our approach is for unencumbered creativity to develop products and programs that set brands apart, and that’s what makes the difference for successful private label,” said Frismodt.




About Danican

Headquartered in the central coast of California, Danican was founded by Thomas and Naomi Frismodt in 2012 with the vision of bringing Scandinavian bedding tradition and design to the U.S. market and abroad. As a private label bedding specialist, Danican helps partners innovate and create differentiated brands and products. The company has a diverse network of global factory partners to support a variety of customer needs and business models. For more information, visit



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