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Consumer Trends Support Shifman’s Case for Strong Demand in Quality, Luxury Sleep



With the increasing awareness among consumers that sleep is a critical component of wellness, Shifman Mattresses said the case for investing in heirloom-quality sleep products from hand-crafted mattress maker is as strong as it’s ever been. 


At the upcoming Spring High Point Market, the luxury mattress manufacturer will showcase what an investment in sleep looks and feels like with Shifman. In addition to extra design touches to its new showroom at 108 E. Martin Luther King, Jr. Drive, the company will feature a visually engaging display of the finest, natural materials in its luxury beds and its top-selling Masters Collection.


“The high demand for our hand-crafted mattresses supports the trend the industry has been seeing that consumers are willing to invest in getting the best sleep experience they can because it equates to better health and wellness,” said Bill Hammer, president. “With Shifman hand-tufted mattresses, that investment gives you 10 to 20 years of long-lasting comfort and durability versus the industry standard of five to seven years.”


Shifman is one of the few mattress manufacturers in the U.S. that still makes two-sided mattresses, which can extend the life of the mattress. Hammer added that using sustainable materials such as cotton, wool, cashmere and natural latex also offer more long-lasting comfort, durability and naturally cooler sleep.


To drive home the investment value to market buyers, Shifman will display a museum case with a cross-section of Shifman’s flagship Cezanne mattress. The cross-section features an innerspring flanked with multiple comfort layers, such as natural cotton, naturally hypoallergenic cashmere, and plush convoluted natural latex, all supported by an eight-way hand-tied boxspring for the ultimate comfort and support.


In High Point, Shifman will also feature its luxury pillow program which offers retailers another premium quality product to help their customers curate a luxury sleep experience.


“We pride ourselves on our relationships with employees, customers and suppliers. We believe in investing in and carrying invento#ry, cultivating long-lasting relationships with suppliers, and spending more on material and logistics to ensure that we consistently meet customers’ needs,” said Hammer.



About Shifman Mattress Company

Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on over 129 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit



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