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Sony had quite a head start, but even with Canon’s R5, R6 and R3 releases over the past couple of years, it hasn’t caught up to lead the full frame mirrorless market. Sony issued a release this morning indicating that NPD, a research firm with solid methodologies based on proprietary retailer relationships, shows the E-mount vendor staying on top.
Sony was likely helped significantly with more product releases in the mid-tier product range, such as the new A7IV.
This may change soon, as rumors have it that Canon will finally refresh the low-end of its full frame range – the part of the market that makes up the big numbers. Currently, Canon’s low-end offerings are the RP and R cameras which sport rather old technology for the market.