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Furniture World News Desk on
7/11/2022
Sanibel from Shifman’s American Heritage collection.
With a retail slowdown on the minds of many, Shifman Mattresses has an encouraging message for retailers at the upcoming Las Vegas Market: the luxury sleep category remains healthy, and Shifman is prepared to show retailers why it is the best brand for success in the luxury price points.
Shifman President Bill Hammer identified several reasons why the luxury sleep business continues to be strong for the Newark, N.J.-based, family-owned manufacturer:
- Recent retail data shows that consumer spending on luxury goods is not slowing despite inflation
- In part because of the pandemic, more people are investing in their health and wellness, recognizing that sleep is an important component of both.
- High quality, natural and sustainable materials used in premium mattresses prove to be valued by more consumers for healthier sleep and long-lasting comfort.
- Shifman believes in strong collaboration with its retail partners to drive sales through programmed advertising and promotion.
Emphasizing proactive promotion and merchandising strategy from high-end to the middle price points, Shifman will showcase its differentiated position with mattress collections that offer versatility and better value, made-to-order capability, on-time delivery, and enhanced marketing support to drive traffic.
“Even with data supporting the luxury market, it’s still important for retailers to keep their foot on the gas in terms of promotion, go after the business, connect with customers and consistently give them reasons to buy from you,” said Hammer.
Retail analysis shows consumers in the luxury category continue to spend and are less concerned about the economy. At the same time, a home furnishings research firm recently released a report that shows furniture and mattress ad spend this year is half what it was in the 2015-2019 period.
“Reasons to buy in the luxury category are not about price,” said Alison Minella, Shifman director of marketing. “We have experience in helping retailers create compelling messaging around investing in wellness and better mattresses for quality sleep.”
At the upcoming summer market, July 24-28, Shifman will showcase two collections that illustrate these points for retailers: American Heritage and Pure Comfort. Both collections exemplify Shifman’s 129-year-old tradition of handcrafted mattresses and signature two-sided construction using the finest natural materials.
Shifman Mattresses is located in C-1554 at the World Market Center.
About Shifman Mattress Company
Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship on which the company was founded over 129 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifman.com.
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