Nice Link Builds Success with Niche Designs and Focused Growth Strategy

Blending popular trends and niche looks is what Nice Link Home Furnishings’ upholstery customers expect from the vertically integrated Chinese manufacturer, but it’s quality service and delivery in today’s market that’s been key to its growth, says the company.

On a solid trajectory of more than 50% growth year-over-year since 2018, company president Jay Carlson said Nice Link’s success has been the result of executing on focused growth strategy well before the pandemic brought a boom to the home furnishings sector.  Several years ago, the company began investing in its network of U.S. warehouses, building its quick ship program and upgrading technology and systems to improve logistics and service.

“The decision by our CEO Echo Yu and the leadership team to invest in those areas proved very timely because it gave us an advantage to be in a position with inventory and an established flow of product to our warehouses, while many suppliers out of Asia were scrambling to figure it out,” said Carlson.

“Our success also depends on our ability to develop products that appeal to both the consumer and retail buyer – something unique yet with broad appeal at a strong value all at the same time, and that takes creativity and understanding the retail customer,” said Yu.

Nice Link will demonstrate its unique design capabilities at the upcoming High Point Market when it unveils several stationary and motion collections that offer versatility in style and function with modular groups, mixed media, eco-friendly fabric and sleek technology features.

Sophisticated casual is a winning style for Nice Link. This season’s new 9584 modular stationary sectional proves why. It will be shown in the company’s newly launched Nice N Eco recycled yarn fabric called Tribute Parchment with fashionable pillows and tufted seats that make the elegant design stand out on the retail floor.

The company’s niche in power motion comes in contemporary design, distinctive details and quality at a value buyers won’t find anywhere else, said Carlson. The new 4172 power motion sectional offers clean lines, uncompromising comfort with generous seat width and depth, power headrest and upgraded storage console with a wood top, wireless charging pad, Bluetooth-enabled speakers and hidden cup holders.

Nice Link is located in Market Square Textile Tower, 10^th floor, and offers extended High Point Market dates of March 29-April 6.

About Nice Link Home Furnishings

Nice Link Home Furnishings is a vertically integrated operation with 1,700 skilled employees across a 1.5-million-square-foot campus in Haining, China. Its world-class operation includes a fabric mill with an in-house team of international designers, cut and sew fabric and leather, and 20 lines of upholstery manufacturing that serve many of the top U.S. manufacturers and retailers.