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This High Point Market, John Thomas Furniture, Whitewood Industries’ casual dining and bedroom division, will introduce its Curated Collection — a ready-to-go, mix-and-match dining assortment made up of the company’s best-selling pieces and finishes. The collection will offer retailers, and shoppers, a semi-customized program at a fraction of the time the company’s custom finished program SELECT requires.
“Time is today’s currency,” states Bryan Sprinkles, John Thomas Furniture’s VP of Sales and Marketing. “Though the surge in shoppers’ desire to make-over, remodel, and buy home furnishings is a dream come true for manufacturers, that surge coupled with the challenges of importing goods has been debilitating. Many shoppers are willing and able to wait the extended lead times for fully customized furniture. Those that aren’t, or can’t, will have a strong option with our new Curated Collection.”
The collection, which the company will stock in it’s Thomasville manufacturing facility, will encompass nine tables and three chairs that are available in Chalk, Cognac, Denim, Wheat, and Nickel finishes. Shoppers can choose a single finish or two-tone, and also have the option to choose a wood seat or an upholstered seat from the company’s expanded soft seating program. Table options include three tops, each with unique base options.
“We’re very excited about what this will offer our retailer partners,” states Sprinkles. “Stocking components of best-selling chairs and tables that can be mixed-and-matched by shoppers — and offered at a fraction of the time — is a no-brainer.”
The company will showcase six sets during the High Point Market that can be seen at their 215 S Main Street Showroom. The collection will begin shipping late summer with a starting price point (MSRP) for a table and four chairs of $1,499.
About Whitewood Industries
Founded in 1982 as a distributor of ready-to-finish furniture to retail stores throughout the eastern United States, Whitewood Inds. has evolved into a leading supplier of finished and unfinished furniture sold through leading retailers nationwide as well as designing and manufacturing for the hospitality and contract furniture industry.
Today, its four divisions include Whitewood Ready-To-Finish (unfinished furniture), John Thomas Furniture (casual dining and custom finish programs), International Concepts (a supplier to specialty retailers), and Custom Contract Furnishings (designer/manufacturer contract upholstery). Whitewood is headquartered in Thomasville, N.C., where it employs 300 workers and has manufacturing, warehousing, corporate office, and showroom facilities totaling 578,000 square feet.
The company, now employee-owned, was sold to its employees through an ESOP (Employee Stock Ownership Plan) in December 2017. For more information, visit www.whitewoodfurniture.com.
Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
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