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Hooker Furnishings announced that it has signed a subscription contract with ALL3D to create entirely digital imagery for its latest group of home furnishing products, the Commerce & Market Line. This new line, aimed at the next generation of consumers, offers an assortment of trendsetting and globally inspired designs for smaller spaces.
ALL3D, a technology startup based in San Francisco, with state-of-the-art 3D platform, provided to customers on a subscription basis, will create highly customizable lifelike imagery of furniture and other home products in infinitely customizable room scenes. Customers like Hooker Furnishings can use these digital assets to create marketing and sales materials at a fraction of the cost and time of traditional methods. Working with ALL3D, Hooker Furnishings will be able to keep its imagery new and fresh, and quickly develop new products for the Commerce & Market Brand.
“We’re very excited to be working with a high-tech company like ALL3D to revolutionize how we market and display our products,” said Johne Albanese, Chief Marketing Officer of Hooker Furnishings. “Technology is central to the lives of the next generation of consumers we’re targeting with the Commerce & Market line, and ALL3D provides us with the best way to create high-quality lifestyle imagery quickly and easily.”
“We’re thrilled to add Hooker Furnishings to our growing list of major companies that are using ALL3D to reduce their marketing costs and speed the time to market for new products,” said Amra Tareen, CEO of ALL3D. “By partnering with us on a subscription contract, Hooker Furnishings will have unlimited use of our platform to create new and exciting products and marketing imagery. ALL3D’s platform allow us to tailor imagery to the customer rather than using a canned library of virtual scenes.”
The first Commerce & Market products created using ALL3D’s platform is already on the Hooker Furnishings website. “High-quality 3D lifestyle images in highly customized virtual environments are the future of furniture marketing to different market segments, and we’re looking forward to working with ALL3D to bring our products to life—virtually,” said Albanese.
About Hooker Furnishings
Headquartered in Martinsville, VA, Hooker Furnishings is ranked among the nation’s largest publicly traded furniture sources and encompasses 12 operating businesses. These brands include: Hooker Furniture, Hooker Upholstery, Bradington-Young, Sam Moore Furniture, Shenandoah Furniture, H Contract, Accentrics Home, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality, and Sunset West. Hooker Furnishings Corporation’s corporate offices and upholstery manufacturing facilities are located throughout Virginia and North Carolina, and the company has showrooms in High Point, North Carolina, and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company’s stock is listed on the Nasdaq Global Select Market under the symbol HOFT.
About Commerce & Market
Targeting the next generation of furniture buyers, Commerce & Market is a line of accent and occasional pieces developed with interior designers in mind. The products offer a dynamic palette and flexible applications of pieces and the assortment of modern and updated designs presented within the brand include a variety of materials and styles to inject a younger sensibility into the company’s portfolio. Commerce & Market’s curated designs feature an eclectic assortment of materials including cast metals, bone inlay, marble, stone, travertine, painted glass, acacia solids, pecan, oak, mango wood, and walnut veneers in a variety of rich finishes.
About ALL3D
ALL3D (www.all3d.ai) is a San Francisco-based startup that uses proprietary technology to create 3D models and images for furniture manufacturers and retailers to use in marketing and product design. Created by a group of home furnishing experts with long experience in the industry, ALL3D’s technology and subscription model is an end-to-end solution that allows its customers to easily upload existing products or quickly design and render new products; create product images and room scenes in 3D; and to easily modify materials, colors, and other attributes of the images. This enables customers to create endless variations at a fraction of the cost of traditional photography and other methods.
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