Bernhardt Names Kelly Woolard Director of Fashion Merchandising

Bernhardt Furniture has appointed Kelly Woolard as Director of Fashion Merchandising for the residential upholstery division. In her new position, Woolard will develop upholstery fabric and frame correlations based on fashion directions and will manage the company’s High Point Market upholstery presentations.

Woolard reports to Dawn Pearson, Vice President of Merchandising, Residential Upholstery. “Kelly’s extensive experience in upholstery design, merchandising, and fashion will be a valuable asset in positioning our brand as a leader in residential upholstered seating,”

said Pearson.

“I’m excited to join Bernhardt and to work with the incredible residential upholstery team. Bernhardt is well known throughout the industry as a forward-thinking design leader, and I can’t wait to be part of that legacy,” Woolard said.

Woolard worked for 10 years at in visual merchandising for Arhaus, most recently as the Associate Director of Visual Merchandising. Originally from North Carolina, she and her husband have relocated from Dallas back to the Hickory, NC, area as she joins Bernhardt. Woolard is a High Point University graduate with a degree in Interior Design. She worked for Maitland Smith as a Visual Manager and Merchandising Assistant immediately after graduation and before joining Arhaus.

About Bernhardt

Headquartered in Lenoir, NC, Bernhardt is a luxury heritage brand that has long been associated with iconic furniture design. Founded in 1889 by John Mathias Bernhardt, the company’s history began over 130 years ago. Since then, families of talented artisans and employees have passed down their skills, creativity, and artistry, forming the bedrock of the company. Today, Bernhardt continues that legacy with a passion for inspired design. Led by the family’s 4^th generation, Bernhardt has grown into the country’s largest family-owned furniture company and a leading global furniture manufacturer, with eight manufacturing facilities in North Carolina, six offices overseas, and sales representatives in 50 countries. Characterized by the use of uniquely beautiful materials and an elevated design aesthetic, Bernhardt furnishings are instantly recognizable. They can be found in beautiful homes, hotels, offices, universities, and other fine properties worldwide. Follow @BernhardtFurniture on Facebook and Instagram, and @BernhardtInc on Twitter.