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How to stop Google collecting advertising data

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Can I restrict the kinds of ads I see on YouTube?

Beyond removing items you dislike from your interests, you may also be able to reduce the number of advertisements your adult YouTube account is shown for products categorised as Alcohol or Gambling, regardless of whether your have personalised ads enabled or disabled. Scroll to the very bottom of the Google Ad Settings page and look for a section marked Ad categories on YouTube (BETA). Here, click the “See fewer” button next to the Alcohol or Gambling entries – the only two for which this feature is currently available. Click Continue on the pop-up the comes up to apply the restriction.

Where does Google get the information that it uses to build your ad profile?

From your activity when signed in to Google in your browser, search engine, smartphone, on YouTube or elsewhere. All of this is recorded – and can be seen and deleted from Google’s records – at https://myactivity.google.com/.

How do fully delete the data Google used to make my ad profile?

Go to https://myactivity.google.com/ and click “Delete activity by” in the left-hand bar. Select always, leave everything selected in the next windows, then click Next. Confirm that you want your ads activity to be deleted by clicking Delete, then click OK. Everything except specific data you’ve given Google elsewhere (such as language preference and age) will be wiped from your personalised ad profile.

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